We have been impressed with the efforts of Bite-Back.com on the local and national level in the U.K to change peoples perception of sharks and shark finning.

Using a slick website and branding campaign, they are making a difference. Have a look for yourself, and if you happen to be from the U.K drop a quid or two in the old war chest for these guys!

Bite Back

Making waves in conservation With the law of supply and demand at its cornerstone, Bite-Back works together with restaurants, fishmongers and retailers to remove shark products from menus and fish counters, effectively lowering the trade in this threatened species.

Since its launch, Bite-Back’s ongoing success has seen the organisation take on more mainstream marine conservation issues including campaigns to significantly reduce the trade in other threatened species; lowering levels of oceanic pollution and; protecting fragile coral reefs. Each campaign has been developed to empower the public to become more resolute in its commitment to conserving the oceans, at a local level, through awareness, education, motivation and inspiration.